LAMARK / IMATAG Privacy Policy

Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, disclose, protect and otherwise handle information about you. By using LAMARK services and IMATAG in particular, you consent to the collection and use of your data as described in this Privacy Policy.

This Privacy Policy describes:

This Privacy Policy applies to information we collect when you use our websites, or when you otherwise interact with us.

This privacy policy applies to all services provided by LAMARK SAS (LAMARK) and in particular the website (IMATAG). It also applies to other LAMARK websites ( and and to and to any other service provided by LAMARK, via API, upload services, etc.


There are three general categories of information we collect.

Information You Give to Us.

Information that is necessary for the use of the IMATAG website

We ask for and collect the following personal information about you when you use the IMATAG website. This information is necessary for the adequate performance of the contract between you and us and to allow us to comply with our legal obligations. Without it, we may not be able to provide you with all the requested services.

Information you choose to give us.

You may choose to provide us with additional personal information in order to obtain a better user experience when using IMATAG. This additional information will be processed based on your consent.

Information We Automatically Collect from Your Use of IMATAG

When you use IMATAG, we automatically collect information, including personal information, about the services you use and how you use them. This information is necessary for the adequate performance of the contract between you and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of IMATAG.

Information We Collect from Third Parties.

LAMARK may collect information, including personal information, that others provide about you when they use IMATAG, or obtain information from other sources and combine that with information we collect through IMATAG. We do not control, supervise or respond for how the third parties providing your information process your personal data, and any information request regarding the disclosure of your personal information to us should be directed to such third parties.


We use, store, and process information, including personal information, about you to provide, understand, improve and develop IMATAG, improve LAMARK technologies in general and comply with our legal obligations.

Operate, Improve, and Develop IMATAG.

We process this information given our legitimate interest in improving IMATAG and our Members’ experience with it, and where it is necessary for the adequate performance of the contract with you.

Personalize, Measure, and Improve our Marketing.

We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.


With Your Consent.

Where you have provided consent, we share your information, including personal information, as described at the time of consent, such as when you participate in promotional activities conducted by IMATAG or third parties.

Public profile, Portfolio and other Public Information

IMATAG lets you publish information, including personal information, that is visible to the general public. For example:

Information you share publicly on IMATAG may be indexed through third party search engines. If you change your public-facing content, these search engines may not update their databases. We do not control the practices of third party search engines, and they may use caches containing your outdated information.

Private Content Sharing

IMATAG lets you share information, including personal information, that is visible to the people you send it to. For example:

Compliance with law and protecting our rights

LAMARK may disclose information, including personal information if we believe that it is reasonably necessary in order to comply with any applicable law, regulation, legal process or governmental request, including to meet national security or law enforcement requirements

LAMARK reserves the right to access and transmit information, including personal information to the relevant authorities if we believe that disclosure is reasonably necessary to enforce our agreements, policies, and Terms of Use to protect the security or integrity of our services; or to protect LAMARK, our users or the public from harm or illegal activities.

Business Transfers.

If LAMARK undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including your information in connection with such transaction or in contemplation of such transaction (e.g., due diligence). In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

Aggregated Data.

We may also share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other anonymized information for regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.

Service Providers.

IMATAG and LAMARK uses a variety of third party service providers as data processors. Our service providers are based in the European Economic Area (“EEA”) and the United States. Some of these providers may have limited access to your information, including personal information, to perform these tasks on our behalf, and are contractually bound to protect and to use it only for the purposes for which it was disclosed and consistent with this Privacy Policy.

Service Providers Based in Europe

Our Service Providers based in the European Economic Area (“EEA”) apply the General Data Protection Regulation (GDPR) as required by law. They may help us:

Service Providers Based in the United States

Our Service Providers based in the United States all conform to the EU-US Privacy Shield Framework and have GDPR compliant privacy policies. They may help us:


You may exercise any of the rights described in this section by sending request by post or by visiting us at this address:

Responsable RGPD
38 rue Dupont des Loges,
35000 Rennes

In accordance to regulation and to prevent abuses, you must include a proof of identity with your request.

IMATAG users may also exercise those rights by sending an email to This method is for convenience but does not constitute a formal channel. We reserve the rights to ignore email requests from unknown addresses and which do not include sufficient proof of identity.

Managing Your Information.

You may access and update some of your information through your account settings or your Portfolio page. You are responsible for keeping your personal information up-to-date.

Rectification of Inaccurate or Incomplete Information.

You may ask us to correct inaccurate or incomplete personal information concerning you and which you cannot update yourself within your IMATAG account.

Data Access and Portability.

You may request copies of your personal information held by us.

You may also request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).

Data Retention and Erasure.

We generally retain your personal information for as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your information to provide the IMATAG services to you, you can request that we erase your personal information and close your IMATAG account. Please note that if you request the erasure of your personal information:


We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. Some of the safeguards we use to protect your information are firewalls and data encryption, and information access controls. If you know or have reason to believe that your IMATAG account credentials have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your IMATAG account, please contact us following the instructions in the Contact Us section below.


LAMARK reserves the right to modify this Privacy Policy at any time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you an email notification.

While we will notify you of any material changes to this Privacy Policy, we encourage you to review this Privacy Policy periodically.


If you have any questions or complaints about this Privacy Policy or LAMARK’s information handling practices, you may send an email to or or contact us at:

38 rue Dupont des Loges,
35000 Rennes

Please note that depending on your request, we may ask you to verify your identity before taking further action.